London 7:15 AM

New Launch – Available for Pre-Order

The city is just waking up. Rain from the night before still clings to the pavement, taxis roll through quiet streets, and the smell of coffee drifts from small cafés opening their doors. In the middle of the rush, there is a calm confidence — sharp, clean, and familiar.

The fragrance opens with bright grapefruit, bergamot, and black currant, giving the feeling of cold morning air against warm skin. As the day moves forward, vetiver, green mandarin, and geranium bring a refined freshness that feels effortless rather than loud.

Hours later, the scent becomes softer and deeper. Cashmere wood, cedar, ambergris, balsam fir, tonka bean, and musk stay close to the skin, warm and comforting like a tailored coat worn through the city.

This is not just a fragrance about London. It is about the feeling of starting fresh, moving with purpose, and carrying a quiet Emirati elegance wherever the day leads.

Top Notes: Grapefruit, Bergamot, Black Currant

Middle Notes: Vetiver, Geranium

Base Notes: Dry Wood, Cashmere Wood, Ambergris, Cedar, Tonka Bean, Musk

Perfumer Saeed Al Nuaimi