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Rooted in elegance, this hand wash blends deep vetiver and soft woody notes for a calm, grounding experience. Each wash offers a refined cleanse and a lingering, earthy scent inspired by the serene deserts of the UAE.   ✔️ Sophisticated earthy scent ✔️ Smooth, calming cleanse ✔️ Inspired by the...

Warm and indulgent, this gourmand hand wash brings together creamy sweetness and comforting depth. Inspired by the heart of Emirati hospitality, it turns everyday cleansing into a soft, delicious ritual.   ✔️ Sweet, dessert-like aroma ✔️ Comforting and luxurious feel ✔️ A tribute to UAE’s welcoming spirit

A crisp, refreshing hand wash infused with the sparkling brightness of citrus and lemon. Crafted for a luxurious cleanse, this scented scrub leaves your hands feeling fresh, soft, and lightly perfumed — inspired by the breezy mornings of the UAE coastline.   ✔️ Vibrant citrus and lemon scent ✔️ Luxurious...

Olfactive Family: Woody Aromatic Key Notes: Haitian vetiver, Dry cedarwood, Sage, Soft incense   Story: Evoking the stillness of the UAE desert at dusk, this scent blends dry vetiver with warm woods and aromatic herbs. Soft incense lingers in the background, grounding the space in calm, clarity, and quiet luxury....

Playful and bright, this fruity hand wash is bursting with juicy berries and exotic fruit notes. Inspired by the colorful gardens and souks of the UAE, it’s a joyful moment of care with every use.   ✔️ Juicy, vibrant fragrance ✔️ Soft and fragrant cleanse ✔️ Inspired by the lively...

Inspired by Asma’s journey of growth and enlightenment, Shamma reflects the wisdom and guidance she received from those who shaped her path. The name “Shamma” resonates with tradition and intellect, symbolizing a guiding light through life’s challenges. Just as the UAE stands as a beacon of progress rooted in cultural...

Olfactive Family: Gourmand Oriental Key Notes: Burnt sugar, Tonka bean, Sandalwood, Rose petals   Story: Reminiscent of Emirati hospitality and golden evenings, this scent wraps your space in velvety warmth. Notes of toasted sugar and tonka meet creamy sandalwood and a floral whisper of rose. Rich yet comforting, it feels...

Olfactive Family: Fruity Floral Key Notes: Red berries, Fig nectar, Jasmine, White peach   Story: Vibrant and playful, this scent is inspired by the abundance of Emirati gardens and colorful souks. A blend of berries, fig, and peach creates a cheerful ambiance, softened by jasmine to balance fruitiness with floral...

Olfactive Family: Fresh Citrus Key Notes: Lemon zest, Citrus peel, Neroli, White musk   Story: Inspired by the coastal mornings of the UAE, this vibrant scent captures the energy of sunlight cutting through sea air. A burst of citrus and lemon zest awakens the senses, while neroli and white musk...

AlRooh, meaning "soul" in Arabic, is the heart of Asma’s story—a fragrance that reflects her inner strength and purity. It embodies the UAE’s spirit of resilience and unity, where the soul finds harmony between tradition and ambition. AlRoohcelebrates the beauty of staying true to oneself while embracing the ever-changing world....

Gazal, meaning "deer" in Arabic, symbolizes elegance, beauty, and the quiet strength Asma discovered through her personal journey. Just like the gazelle, which is revered in the UAE for its grace and poise, this fragrance reflects Asma’s resilience and the delicate balance she achieved in life. It also mirrors the...

In Asma’s life, Tair represents her journey of breaking free from limitations and soaring towards her dreams. Like a bird navigating endless skies, this fragrance is inspired by the boundless potential that lies within every soul. It’s a tribute to the freedom Asma found in creating her own path, a...

Named after a free-spirited horse, Mahra captures Asma’s determination and independence. In her journey, Mahrarepresents the strength and courage to break free and carve her own path, much like the spirited mares that roam the golden dunes of the UAE. This fragrance celebrates individuality, resilience, and the beauty of embracing...